HAMILTON – Aug. 20, 2026 – Beginning on Aug. 17, 2026, Hamilton commuters will notice something new after dark. As part of Illuminight, the annual event held in support of Juravinski Hospital and Cancer Centre (JHCC), Hamilton Health Sciences Foundation (HHSF) and Pattison Outdoor are launching Hamilton’s first glow-in-the-dark billboard at Concession Street and Upper Sherman Avenue.
As Canada’s leading out-of-home advertising company, Pattison Outdoor used its expertise to bring to life the Foundation’s idea for a one-of-a-kind billboard that reflects Illuminight’s mission of shining a light on cancer. “We’re proud to be working alongside HHSF on this new initiative,” said Cam Milne, vice-president and general manager of Pattison’s central region. “Illuminight presented a unique opportunity to develop the Foundation’s creative vision into an innovative format that will bring greater visibility to an event that means so much to cancer patients, their families and supporters throughout the region.”
For patients at JHCC, the installation will be visible from their hospital rooms, with the hope of providing a light to help brighten the days of those who need it most.
“Every light represents a story, a loved one and a region standing behind those facing cancer,” said Anissa Hilborn, chief executive officer of HHSF. “Thanks to Pattison Outdoor’s steadfast partnership, this installation will serve as a visible reminder of the hope and strength of patients on their cancer journey, and the world-class care that supports them at JHCC.”
Illuminight, presented by CIBC Wood Gundy, will be held on Sept. 25, 2026, at Westfield Heritage Village. Attendees will enjoy an evening of family-friendly fun while coming together to honour loved ones and support life-saving cancer care at JHCC.
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View photos here: Illuminight Billboard 2026
About Hamilton Health Sciences Foundation:
Celebrating 50 years of supporting excellence in health care, HHSF provides vital funding to enable the best possible patient care. We inspire and motivate gifts that fund medical equipment and patient amenities, innovative research initiatives, essential redevelopment of clinical care spaces and the education and training of health care providers.
As a registered charitable organization, we proudly support patients and families across south-central Ontario, and from outside the region, who receive specialized care at Hamilton Health Sciences including Hamilton General Hospital, Juravinski Hospital and Cancer Centre, McMaster Children’s Hospital and St. Peter’s Hospital. The associated programs at the Regional Rehabilitation Centre, McMaster University Medical Centre and Ron Joyce Children’s Health Centre are also included.
About PATTISON Outdoor
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, office and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.