Zarky’s launches new product line in support of Care4

Zarky’s launches Eat Right Live Right™ frozen food product line and supports Hamilton Health Sciences Foundation Care4 Program

Hamilton – September 2014: Zarky’s Fine Foods is the newest partner in Hamilton Health Sciences Foundation’s Care4 program. Effective immediately, Zarky’s Fine Foods will be contributing 3% of sales from their new Eat Right Live Right™ frozen food product line to Hamilton Health Sciences Foundation for their support of McMaster Children’s Hospital, Hamilton General Hospital, Juravinski Hospital and Cancer Centre; and St. Peter’s Hospital and all associated programs.

Care4As governments do not fund equipment in hospitals, proceeds from the Care4 program, and other Foundation initiatives, provide essential support for priority equipment needs and education. The Care4 program provides an opportunity for socially-conscious businesses to partner with Hamilton Health Sciences Foundation on an ongoing basis to provide essential financial support. Research has shown that consumers are increasingly loyal to organizations supporting a cause in a meaningful and tangible way.

“We are very excited to be launching Zarky’s new Eat Right Live Right™ line of frozen prepared meals, recognizing the need for delicious foods prepared as close to nature as possible, and even more excited that we can contribute to such an important cause” said Sarah Griffin, Product Development Manager/Marketing & Communications, Zarky’s Fine Foods.

The Care4 program is a tangible way for businesses to support an organization that cares for their employees, family and friends. “Everyone at Zarky’s is very excited about this new partnership with Hamilton Health Science Foundation. Being able to contribute to such a worthy cause at a local level, helps us all, considering most of us have already experienced the impact to a loved one and understand the importance of care that Hamilton Health Science provides,” said Antoniette Zarcone, Zarky’s Fine Foods.

“We are very appreciative of Zarky’s support through their Eat Right Live Right™ frozen food product line for their commitment to the Care4 program, and in turn to Hamilton Health Sciences Foundation and our goal of Health Care, Transformed,” said Pearl Veenema, President and CEO of Hamilton Health Sciences Foundation. “It is with the support of businesses, such as Zarky’s Fine Foods with their three Hamilton locations and their wholesale distribution to other retailers, that we are able to continue raising awareness about the role we play in supporting patient care across the region.”

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For more information:
Tamara Pope
Vice President, Marketing & Communications
Hamilton Health Sciences Foundation
905-521-2100 ext 43744
popetamara@hhsc.ca

Zarky'sSarah Griffin or Antoniette Zarcone
Marketing & Communications
Zarky’s Fine Foods
905-574-1500
sarah.griffin@zarkys.com
Antoniette.zarcone@zarkys.com

About Care4 and Hamilton Health Sciences Foundation:
Hamilton Health Sciences Foundation is a registered charitable organization which includes Hamilton General Hospital Foundation, Juravinski Hospital and Cancer Centre Foundation, McMaster Children’s Hospital Foundation, St. Peter’s Hospital Foundation and all of their associated programs. Through the generosity of our donors, we fund capital redevelopment projects, purchase medical equipment and technology, and invest in research and education. Our mission is to raise funds and manage donor gifts to support outstanding clinical care and research for the communities served by Hamilton Health Sciences; our goal is Health Care, Transformed.

Care4 is an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to Hamilton Health Sciences Foundation. The principle of the program is simple, yet powerful in its multiplier effect. When consumers make a purchase from a Care4 partner, a portion of the purchase (unique to each partner) directly supports patient care, education, research and equipment (which the government does not fund), across the supported sites of Hamilton Health Sciences.

About Zarky’s Fine Foods:
Zarky’s Fine Foods is a family owned and operated business, established in 1985, and is pleased to employ over 120 people in our local community. Our approach is straight forward, offering freshly prepared authentic gourmet meals made from scratch using only the freshest and most wholesome ingredients available, and now proudly including our newest addition of our Eat Right Live Right™ product line which assists in clean eating. Zarky’s is an approved member of OMAFRA (Ontario Ministry of Agriculture Food and Rural Affairs) – plant #6417. Our food preparation standards meet provincial regulations for both food preparation and safe food handling. It is with great pleasure to be able to support Hamilton Health Science Foundation through the Care4 innovative fundraising partnership.