Foundation Celebrates Proceeds from LCBO’s Holiday Campaign

HAMILTON, ON: On April 26, McMaster Children’s Hospital Foundation celebrated the more than $533,000 raised to support key children’s health programs through LCBO’s December 2017 Giving Back In Our Community fundraising campaign.

George Soleas, President and CEO, LCBO; Amy and her daughter, MacKid Everlee; and Pearl Veenema, President and CEO, Hamilton Health Sciences Foundation

George Soleas, President and CEO, LCBO; Amy and her daughter, MacKid Everlee; and Pearl Veenema, President and CEO, Hamilton Health Sciences Foundation

Present at the celebration was six-year-old Everlee, who was this year’s Patient Ambassador for the campaign. Everlee receives ongoing care at McMaster Children’s Hospital for leukemia and is responding well to treatment.

During the 2017 Giving Back In Our Community campaign, LCBO staff invited customers to add a $2, $5 or $10 donation to their purchase. Donation boxes, which featured Everlee’s photo, were also available at LCBO check-out counters.

The funds raised for McMaster Children’s Hospital – south-central Ontario’s only children’s hospital – will help ensure that the Hospital’s dedicated team of health care professionals has the equipment and other resources needed to provide extraordinary care to thousands of children and their families.

A portion of the funds also support two projects: a Teenage Alcohol Use Awareness Program, which enables staff to better screen, identify and intervene with high-risk youth in the Child and Youth Mental Health Program; and a campaign to acquire a neurosurgical microscope, which is critical to performing highly sensitive surgical procedures.

“We thank LCBO for supporting the Child and Youth Mental Health Program and helping to erase the stigma associated with mental health,” says Pearl Veenema, President and CEO, Hamilton Health Sciences Foundation. “We also appreciate LCBO’s support as we raise funds to purchase a new neurosurgical microscope, which provides state-of-the-art optics to help guide surgeons who are conducting cranial, tumour or spine surgery.”

“We are humbled by the generosity of our customers and deeply proud of the dedication of our staff to ensuring our Giving Back in Our Community Campaign is a success every year,” says George Soleas, President & CEO, LCBO. “Because of their unwavering support, we are able to have a direct and positive impact on the lives of so many, including those who have benefitted from McMaster Children’s Hospital and its tremendous work providing new and much-needed services to children.”


Media Contacts 

Michael Cordeiro
Marketing and Communications Specialist
Hamilton Health Sciences Foundation
905-521-2100 ext. 73374

LCBO Press Office

About McMaster Children’s Hospital Foundation:

McMaster Children’s Hospital Foundation, as part of Hamilton Health Sciences Foundation, is focused on raising funds in support of McMaster Children’s Hospital, including Ron Joyce Children’s Health Centre, McMaster University Medical Centre and their programs. The Foundation provides funding for leading-edge equipment and patient amenities, innovative research initiatives, redevelopment of patient care spaces, and the education and training of health care providers.

McMaster Children’s Hospital Foundation supports specialized pediatric and women’s reproductive health programs. The second largest provider of inpatient pediatric services in Ontario, the site is also home to a dedicated pediatric emergency department, more than 40 outpatient clinics, the province’s largest neonatal intensive care unit including supportive maternal care, the largest single-site inpatient pediatric mental health program in Canada, and the only pediatric trauma centre in the region. Specialized outpatient services are provided at Ron Joyce Children’s Health Centre, as part of McMaster Children’s Hospital. At its shared home with the Hospital, McMaster University Medical Centre delivers a wide range of women’s reproductive health services, including high-risk obstetrics and pre-natal screening, as well as a number of adult outpatient and day surgery clinics. The Foundation is focused on enabling outstanding patient care through its goal of Health Care, Transformed.