LCBO’s December 2016 Giving Back In Our Community Campaign Raises Record Donations

HAMILTON, ON: McMaster Children’s Hospital Foundation is pleased to announce that more than $590,000 was raised to support key children’s health programs during LCBO’s December 2016 Giving Back In Our Community fundraising campaign.

Staff at the Walkers Line LCBO during the campaign: Brenda Goodman, Assistant Manager; Kathryn Jacques, Event Leader; Lee Robinson, Store Manager; and Ryan Kreiner, Beer Ambassador

Staff at the Walkers Line LCBO during the campaign: Brenda Goodman, Assistant Manager; Kathryn Jacques, Event Leader; Lee Robinson, Store Manager; and Ryan Kreiner, Beer Ambassador

During the 2016 Giving Back In Our Community campaign, LCBO staff invited customers to add a $2, $5 or $10 donation to their purchase. Donation boxes were also available at LCBO check-out counters.

The funds raised for McMaster Children’s Hospital through the generosity of LCBO customers and support of employees will help a variety of programs at the hospital, including the Mental Health Program. Partial proceeds from the campaign will provide more complete and holistic care for this vital program, including support for more robust assessment, treatment and management of patients. The remaining proceeds will support investments for much-needed equipment.

“As McMaster Children’s Hospital is home to the largest single-site inpatient pediatric mental health program in Canada, we want to thank LCBO’s staff and customers for helping us raise significant funds to support this vulnerable patient population and enabling the care these patients need,” says Pearl Veenema, President and CEO, Hamilton Health Sciences Foundation. “We are proud that the teams at McMaster Children’s Hospital are working hard to erase the stigma associated with mental health.”

“LCBO’s generous customers and committed staff truly embodied the notion of ‘giving back’ by raising a new record for McMaster Children’s Hospital during the December 2016 Giving Back In Our Community campaign in our stores,” says George Soleas, President and CEO, LCBO. “This December, we raised a total of $5.6 million benefitting Ontario’s four regional children’s hospitals, including McMaster Children’s Hospital Foundation and MADD Canada. Together, we are making an impact in the areas of alcohol-related education, harm reduction and research for babies, children and youth across Ontario.”

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MEDIA CONTACTS:

Michael Cordeiro
Marketing and Communications Specialist
Hamilton Health Sciences Foundation
905-521-2100 ext. 73374
cordeiromi@hhsc.ca

Silvana Aceto
LCBO Senior Communications Consultant
416-864-6792
silvana.aceto@lcbo.com

About McMaster Children’s Hospital Foundation:

McMaster Children’s Hospital Foundation, as part of Hamilton Health Sciences Foundation, is focused on raising funds in support of McMaster Children’s Hospital, including Ron Joyce Children’s Health Centre and McMaster University Medical Centre and their programs. The Foundation provides funding for leading-edge equipment and patient amenities, innovative research initiatives, redevelopment of patient care spaces, and the education and training of health care providers.

McMaster Children’s Hospital Foundation supports specialized pediatric and women’s reproductive health programs. The second largest provider of inpatient pediatric services in Ontario, the site is also home to a dedicated pediatric emergency department, more than 40 outpatient clinics, the province’s largest neonatal intensive care unit including supportive maternal care, the largest single-site inpatient pediatric mental health program in Canada, and the only pediatric trauma centre in the region. McMaster University Medical Centre (MUMC) delivers both a wide range of women’s reproductive health services including high-risk obstetrics and pre-natal screening, and a number of adult outpatient and day surgery clinics, at its shared home with McMaster Children’s Hospital. As a foundation, we are focused on enabling outstanding patient care through our goal of Health Care, Transformed.