Four Local Businesses Join Hospital Foundation Cause Marketing Program

Torso of a doctor. Logos for our new Care4 partners.

HAMILTON, ON – October 6, 2020: Hamilton Health Sciences Foundation is pleased to announce that Vineland Estates Winery, Forsythe Health Care, Joseph Tassoni Face Coverings and Healthy Planet Canada have joined its Care4 cause marketing program.

The Care4 program is an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to Hamilton Health Sciences Foundation.

“It gives me tremendous pleasure to welcome these four new partners to our Care4 family,” says Tamara Pope, Vice President of Marketing and Communications at Hamilton Health Sciences Foundation. “It is so heartwarming that in this current environment, we have four regional businesses commit to this program. It speaks to the sense of community and understanding of the difference everyone can make in supporting vital health care through Hamilton Health Sciences Foundation.”

When consumers make a purchase from a Care4 partner, a portion of the purchase (unique to each partner) directly supports patient care, education, research and equipment (which the government does not fund), across the supported sites of Hamilton Health Sciences, including Hamilton General Hospital, Juravinski Hospital and Cancer Centre, McMaster Children’s Hospital and St. Peter’s Hospital.

Vineland Estates Winery

The team at Vineland Estates Winery understands the regional role that Hamilton Health Sciences plays in supporting health care throughout south-central Ontario.

“Vineland Estates Winery is happy to announce that we are working with Hamilton Health Sciences Foundation to give back to front line health care workers, as we want to take care of those who take care of us,” says David Hulley, Director of Customer Experience.

Vineland Estates Winery contributes $10 for each new wine club membership when Hamilton Health Sciences, Hamilton Health Sciences Foundation, Care4 or any of the hospital sites are mentioned. Learn more at

Forsythe Health Care

For Forsythe Health Care, Greg Forsythe is committed to giving back to the community that has been home to his family’s business, Forsythe Lubricants, for five generations. Most recently, he experienced the high quality of care provided at Hamilton Health Sciences when his first child was born during the spring COVID lockdown.

“When I founded Forsythe Health Care, we formulated the hand sanitizer to meet the needs of the hospitals by providing the best product with the most complete hand coverage,” says Greg Forsythe, the Director of Forsythe Health Care. “At the back of my mind there was a desire to help the community. That’s the motivation, and frankly, the most rewarding part of developing this line of product.”

Forsythe Health Care has also made generous donations to support The Foundation’s virtual events and the teams at McMaster Children’s Hospital where baby Mason was born.

Forsythe Health Care contributes $0.10 per unit sold of Forsythe Hand Sanitizer, to a maximum of $20,000 per year. Forsythe Health Care hand sanitizer is available in liquid and gel, and is available at select retail outlets. Commercial customers may contact Forsythe directly. Learn more at

Joseph Tassoni Face Coverings

Joseph Tassoni is a Burlington-based Canadian high-end fashion brand and has developed a custom Hamilton Health Sciences Foundation non-medical face covering made with anti-microbial fabric. Masks can be purchased for $15, with net proceeds supporting The Foundation’s COVID-19 response fund.

“Face masks have become an essential part of everyday life for Canadians, so I wanted to ensure that consumers could wear a beautifully crafted, made-in-Canada solution,” says Joseph Tassoni. “I wanted to lend my talent to helping Hamilton Health Sciences Foundation through its Care4 program to raise vital funds and support our critical health care teams.”

Masks can be ordered at

Healthy Planet Canada

“Healthy Planet is a Canadian family-owned business that prides itself on helping members of your community live life healthy with high-quality vitamins, supplements and natural food,” says Syed Rizvi, Director Sales and Marketing. “Your community is our family, and we are elated to partner with Hamilton Health Sciences Foundation to help people live their healthiest lives.”

Healthy Planet proudly supports Hamilton Health Sciences Foundation with an annual contribution of $10,000 exclusively through its Burlington, Hamilton, Ancaster and Stoney Creek (coming soon) stores. Learn more at

These new partners join a growing list of regional businesses committed to making a vital difference for patients across south-central Ontario through the Care4 cause marketing program. To learn more about Care4, to support any of the partners or to become a partner, visit


Media Contact:

Michael Cordeiro
Senior Marketing and Communications Specialist
Hamilton Health Sciences Foundation
905-521-2100 ext. 73374

 About Hamilton Health Sciences Foundation and Care4:

 Hamilton Health Sciences Foundation provides vital funding to enable the best possible patient care. We inspire and motivate gifts that fund medical equipment and patient amenities, innovative research initiatives, essential redevelopment of clinical care spaces, and the education and training of health care providers.

As a registered charitable organization, we proudly support patients and families across south-central Ontario, and from outside the region, who receive specialized care at Hamilton Health Sciences including Hamilton General Hospital, Juravinski Hospital and Cancer Centre, McMaster Children’s Hospital, and St. Peter’s Hospital. The associated programs at the Regional Rehabilitation Centre, McMaster University Medical Centre and Ron Joyce Children’s Health Centre are also included.

 Care4 is an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to Hamilton Health Sciences Foundation. The principle of the program is simple, yet powerful in its multiplier effect. When consumers make a purchase from a Care4 partner, a portion of the purchase directly supports patient care, education, research and equipment across the supported sites of Hamilton Health Sciences.

 About Vineland Estates Winery:

From your first glimpse, prepare to have your heart and your imagination stolen by Vineland Estates Winery. Nestled on the slope of the Niagara Escarpment overlooking Lake Ontario, our winery and signature restaurant are one of the most memorable stops on the wine route. Besides our wineshop that resides within our circa 1877 “wooden cathedral” log barn, you can also visit our awarded, “Top Twenty Winery Restaurant in the World” for true local cuisine. Visit the store or make reservations for a tasting or a meal ( and prepare to be swept away.

 About Forsythe Health Care:

 Forsythe Health Care is rooted in two philosophies: supporting the community we come from, and prioritizing health and safety. We are committed to providing the best possible product that will protect our people, our community and our frontline workers at a fair and affordable price. Since 1911, we’ve been connected to Hamilton, to Southern Ontario, and to Canada. Over a century later, those connections have never meant more to us.

About Joseph Tassoni Face Coverings:

Designed, sourced and made-in-Canada, the award winning Joseph Tassoni brand is a celebration of Canadian quality, craftsmanship and creativity. Having shown and worn at high profile Canadian events such as Toronto Women’s Fashion Week, Cashmere 2016 and TIFF 2017-2019, Joseph’s designs are always a favourite among photographers and media for their high fashion and caliber. In addition to constantly elevating his brand, Joseph remains passionate about elevating home-grown fashion through his Canadian made advocacy and student mentorship. Always paving the way and innovating, Joseph was the first Canadian fashion brand to pivot his studio to making protective equipment, as a result of COVID-19.

About Healthy Planet Canada:

 Established in 1995, Healthy Planet has come a long way in a short time and expanded to over 29 locations (including an online store) and counting. Our first focus was to build associations with our brand partners and to raise awareness to our customers to live life healthy. Since its foundation, we have and always will thrive to provide our consumers with the best quality natural and organic food, supplements, sports nutrition and beauty care products while keeping our prices fair. We are committed to deliver to our customers the best overall shopping experience through excellent customer service and a huge selection of products provided at our stores to satisfy all their needs.

At Healthy Planet, our priority remains building a long lasting relationship with our customers and business partners. We are passionate about “serving our communities to live life healthy.” Today, the Healthy Planet brand enjoys a growing premium image that we will continue to build upon as we enter our next and most exciting phase: going from well known, to well respected, and soonto well loved.