Cowbell Brewing Co. Announces Plan to Support Ontario’s Four Children’s Hospital Foundations

Hamilton, ON: Cowbell Brewing Co. is a family-owned, environmentally responsible craft brewery founded by the Sparling family in Blyth, Ontario. Cowbell brands are currently available through the LCBO, restaurants and pubs across Ontario. As part of their commitment to community, they are pleased to announce their support for Ontario’s four children’s hospital foundations: CHEO Foundation (Ottawa); Children’s Health Foundation (London); McMaster Children’s Hospital Foundation (Hamilton) and SickKids Foundation (Toronto).

cowbell“Cowbell created our Greener Pastures Community Fund to make an impact.  Almost every Ontarian has been touched by the remarkable care and treatment of our world-class children’s hospitals – my family and our Cowbell family included. We are proud to announce this long-term relationship that will support children and their families in a meaningful way,” says Steven Sparling, Founder & CEO, Cowbell Brewing Co.

Since selling their first pint on May 24, 2016, five cents from every can and pint has been deposited into the Greener Pastures Community Fund and these proceeds will support the highest priority needs of each hospital foundation with specific projects being identified on an annual basis.

Children are the heart of any community and this relationship is an opportunity to raise both funds and awareness of the vital and unique role that children’s hospitals play in providing specialized care for families throughout Ontario.

cowbell-2McMaster Children’s Hospital Foundation supports south-central Ontario’s only children’s hospital. The generosity of the team at Cowbell will help ensure that the Hospital’s dedicated team of professionals has the equipment and other resources they need to provide extraordinary care to thousands of children and their families. Proceeds from 2016 and 2017 will support the construction of an outdoor courtyard located within the Children and Youth Mental Health Inpatient Unit. This space will offer patients a secure and calming environment which will enhance the clinical care they receive.

“We are pleased to be working with Cowbell Brewing Co. and grateful for their commitment of support,” says Pearl F. Veenema, President and CEO, Hamilton Health Sciences Foundation. “Proceeds from community-minded businesses play an essential role in our ability to meet the needs of McMaster Children’s Hospital.”

With a commitment to both the environment and community, you will find that taste is just one of the ways that Cowbell Brewing Co. is different.



Genny Smith
Director, Greener Pastures Community Fund
Cowbell Brewing Co.     

Michael Cordeiro
Marketing and Communications Specialist
Hamilton Health Sciences Foundation
905-521-2100 ext 73374

About Cowbell Brewing Co.:

Cowbell is owned by the Sparling family who has entrepreneurial roots in Blyth, Ontario, going back three generations. They are embarking on an ambitious project designed to have positive local community and regional tourism benefits. They have recently broken ground on 111-acres of land on the outskirts of the village. A state-of-the art brewery, restaurant, and event venue is set to open in spring 2017. Cowbell Brewing Co. launched their first beer, Absent Landlord, in May. Their second beer, Doc Perdue’s Bobcat, will hit LCBO shelves in December.  Learn more at

About McMaster Children’s Hospital Foundation:

McMaster Children’s Hospital Foundation, as part of Hamilton Health Sciences Foundation, is focused on raising funds in support of McMaster Children’s Hospital, including Ron Joyce Children’s Health Centre, McMaster University Medical Centre and their programs. The Foundation provides funding for leading-edge equipment and patient amenities, innovative research initiatives, redevelopment of patient care spaces, and the education and training of health care providers.

McMaster Children’s Hospital Foundation supports specialized pediatric and women’s reproductive health programs. The second largest provider of inpatient pediatric services in Ontario, the site is also home to a dedicated pediatric emergency department, more than 40 outpatient clinics, the province’s largest neonatal intensive care unit including supportive maternal care, one of Canada’s largest child and youth inpatient mental health programs, and the only pediatric trauma centre in the region. As a foundation, we are focused on enabling outstanding patient care through our goal of Health Care, Transformed.